{
    "title": "LDV United en Brugge Kaas presenteren nieuw (aarde)werk.",
    "modified_at": "2026-06-11 11:34:55",
    "published_at": "2026-06-11 11:35:00",
    "url": "https://ldv-united.prezly.com/ldv-united-en-brugge-kaas-presenteren-nieuw-aardewerk",
    "short_url": "http://prez.ly/WrId",
    "culture": "nl_BE",
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    "slug": "ldv-united-en-brugge-kaas-presenteren-nieuw-aardewerk",
    "body": "<p>Aperitieven is meer dan gewoon iets eten of drinken. Het is een moment waarop vrienden en familie samenkomen, verhalen delen en genieten van een lekker glaasje en natuurlijk een heerlijk stukje kaas. Die aperocultuur zit al jaren in het DNA van Brugge Kaas. Daarom was het nu tijd voor een volgende stap: niet alleen aanwezig zijn op de aperotafel, maar ook mee bepalen hoe die tafel eruitziet.</p><p>Vanuit die ambitie bedachten Brugge Kaas en LDV United het idee voor een eigen aperocollectie. Om dat idee tot leven te brengen, werd de expertise van het West-Vlaamse Val Pottery ingeschakeld. Samen gingen de drie partijen op zoek naar een collectie die even authentiek en karaktervol aanvoelt als de aperomomenten waarvoor ze bedoeld is. Het resultaat is een collectie keramieken kommetjes en een aperoplank, speciaal ontworpen om Brugge Kaas nog meer aanwezig te maken tijdens gezellige aperomomenten.</p><p>Aangezien deze samenwerking ook tal van opportuniteiten bood op het vlak van PR en influencer marketing, werd eveneens Yapado betrokken bij het project. Zij brachten meer dan vijftien influencers samen voor een zomers apero-event, waar de exclusieve keramiekcollectie voor het eerst werd onthuld.</p><p>Om de beleving extra interactief te maken, kregen de aanwezige influencers de kans om zelf een keramische aperoset te beschilderen. Na de workshop volgde een gezamenlijk aperitiefmoment, waarbij de collectie meteen in haar natuurlijke context tot leven kwam. De influencers ontvingen nadien de Brugge Kaas x Val Pottery-collectie samen met een selectie Brugge Kazen, zodat ze ook thuis hun favoriete aperomoment konden cre&euml;ren en vastleggen. Op die manier vormde de collectie niet alleen het decor, maar ook de aanleiding voor authentieke contentcreatie waarin zowel het vakmanschap van Val Pottery als de veelzijdigheid van Brugge Kaas centraal stonden.</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/a7a8decc-42a4-4cd0-9b84-76044bcf09db/-/resize/1200x/-/format/auto/\"\n           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            srcset=\"https://cdn.uc.assets.prezly.com/ccbc63c7-cce0-4de5-ac90-fa218c92487b/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/ccbc63c7-cce0-4de5-ac90-fa218c92487b/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-ccbc63c7-cce0-4de5-ac90-fa218c92487b\"\n                data-id=\"ccbc63c7-cce0-4de5-ac90-fa218c92487b\"\n                data-original=\"https://cdn.uc.assets.prezly.com/ccbc63c7-cce0-4de5-ac90-fa218c92487b/-/inline/no/BG_12.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/ccbc63c7-cce0-4de5-ac90-fa218c92487b/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/2286f6d1-cf34-447b-a3be-ebccbb71799b/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/2286f6d1-cf34-447b-a3be-ebccbb71799b/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/2286f6d1-cf34-447b-a3be-ebccbb71799b/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-2286f6d1-cf34-447b-a3be-ebccbb71799b\"\n                data-id=\"2286f6d1-cf34-447b-a3be-ebccbb71799b\"\n                data-original=\"https://cdn.uc.assets.prezly.com/2286f6d1-cf34-447b-a3be-ebccbb71799b/-/inline/no/Val+X+Brugge+Kaas_101.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/2286f6d1-cf34-447b-a3be-ebccbb71799b/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use 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srcset=\"https://cdn.uc.assets.prezly.com/895faa07-cae5-4db7-a219-853bcb413ad5/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/895faa07-cae5-4db7-a219-853bcb413ad5/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-895faa07-cae5-4db7-a219-853bcb413ad5\"\n                data-id=\"895faa07-cae5-4db7-a219-853bcb413ad5\"\n                data-original=\"https://cdn.uc.assets.prezly.com/895faa07-cae5-4db7-a219-853bcb413ad5/-/inline/no/Val+X+Brugge+Kaas_109.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/895faa07-cae5-4db7-a219-853bcb413ad5/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/54765735-b899-48d6-b4a1-e763165b89cf/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/54765735-b899-48d6-b4a1-e763165b89cf/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/54765735-b899-48d6-b4a1-e763165b89cf/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-54765735-b899-48d6-b4a1-e763165b89cf\"\n                data-id=\"54765735-b899-48d6-b4a1-e763165b89cf\"\n                data-original=\"https://cdn.uc.assets.prezly.com/54765735-b899-48d6-b4a1-e763165b89cf/-/inline/no/Val+X+Brugge+Kaas_122.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/54765735-b899-48d6-b4a1-e763165b89cf/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p><u><strong>Credits </strong></u></p><p>Client: Brugge Kaas </p><p>Client Contact: Marie Bekaert, Ester Derycke, Anne-Sophie Biermez</p><p>CD: Wesley Kuystermans, Yannick Schoch</p><p>Creation: Isah Waes, Wout Geysen, Steffy Bertels, Lynn Laenen</p><p>Account Team: Ya&euml;l De Wit, Britt Van Loo, Tine Van Hasselt</p><p>Strategy: Dennis Vandewalle</p><p>Design: Stijn Voeten, Mariya Anipreyeva</p><p>Yapado: Sarah Van Oostende (strategie), Faye den Doelder (influencer maketing), Clara Vandecasteele (PR)</p><p>Val Pottery : Val&eacute;rie Maenhout</p><p>&nbsp;</p>",
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