{
    "title": "LDV United et Brugge Fromage pr\u00e9sentent une nouvelle cr\u00e9ation (en c\u00e9ramique).",
    "modified_at": "2026-06-11 16:10:09",
    "published_at": "2026-06-11 11:37:00",
    "url": "https://ldv-united.prezly.com/ldv-united-et-brugge-kaas-presentent-une-nouvelle-creation-en-ceramique",
    "short_url": "http://prez.ly/asId",
    "culture": "fr",
    "language": "FR",
    "slug": "ldv-united-et-brugge-kaas-presentent-une-nouvelle-creation-en-ceramique",
    "body": "<p>L&rsquo;ap&eacute;ritif, c&rsquo;est bien plus que simplement manger ou boire quelque chose. C&rsquo;est un moment de convivialit&eacute; o&ugrave; amis et famille se retrouvent, partagent des histoires et savourent un bon verre accompagn&eacute;, bien s&ucirc;r, d&rsquo;un d&eacute;licieux morceau de fromage. Cette culture de l&rsquo;ap&eacute;ritif fait partie de l&rsquo;ADN de Brugge Fromage depuis des ann&eacute;es. Il &eacute;tait donc temps de franchir une nouvelle &eacute;tape : ne plus seulement &ecirc;tre pr&eacute;sent sur la table de l&rsquo;ap&eacute;ritif, mais aussi contribuer &agrave; en d&eacute;finir l&rsquo;esth&eacute;tique.</p><p>Port&eacute;s par cette ambition, Brugge Fromage et LDV United ont imagin&eacute; une collection ap&eacute;ritive exclusive. Pour concr&eacute;tiser cette id&eacute;e, ils se sont appuy&eacute;s sur l&rsquo;expertise de Val Pottery, atelier de c&eacute;ramique de Flandre-Occidentale. Ensemble, les trois partenaires ont d&eacute;velopp&eacute; une collection aussi authentique et singuli&egrave;re que les moments de convivialit&eacute; auxquels elle est destin&eacute;e. Le r&eacute;sultat : une s&eacute;rie de bols en c&eacute;ramique et une planche ap&eacute;ritive, con&ccedil;ues pour faire de Brugge Fromage un acteur encore plus pr&eacute;sent des moments de partage autour de l&rsquo;ap&eacute;ritif.</p><p>Cette collaboration ouvrant &eacute;galement de belles perspectives en mati&egrave;re de relations presse et de marketing d&rsquo;influence, Yapado a rejoint l&rsquo;aventure. Au nom de Brugge Fromage, l&rsquo;agence a rassembl&eacute; plus de quinze influenceurs lors d&rsquo;un &eacute;v&eacute;nement ap&eacute;ritif estival, marqu&eacute; par la r&eacute;v&eacute;lation en avant-premi&egrave;re de la collection exclusive.</p><p>Afin de rendre l&rsquo;exp&eacute;rience encore plus interactive, les influenceurs pr&eacute;sents ont eu l&rsquo;opportunit&eacute; de personnaliser leur propre set ap&eacute;ritif en c&eacute;ramique lors d&rsquo;un atelier de peinture. La s&eacute;ance s&rsquo;est poursuivie par un moment de convivialit&eacute; autour de l&rsquo;ap&eacute;ritif, permettant &agrave; la collection de prendre imm&eacute;diatement vie dans son environnement naturel.</p><p>&Agrave; l&rsquo;issue de l&rsquo;&eacute;v&eacute;nement, les participants ont re&ccedil;u la collection Brugge Fromage x Val Pottery accompagn&eacute;e d&rsquo;une s&eacute;lection de fromages Brugge Fromage, afin de recr&eacute;er et partager leurs instants ap&eacute;ritifs pr&eacute;f&eacute;r&eacute;s &agrave; domicile. La collection s&rsquo;est ainsi impos&eacute;e non seulement comme le d&eacute;cor de ces moments de partage, mais aussi comme le point de d&eacute;part d&rsquo;une cr&eacute;ation de contenu authentique, mettant en lumi&egrave;re &agrave; la fois le savoir-faire artisanal de Val Pottery et la polyvalence de Brugge Fromage.</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                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class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/a4b0ae92-4a49-4d11-88e7-92d05d63eaff/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/a4b0ae92-4a49-4d11-88e7-92d05d63eaff/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/a4b0ae92-4a49-4d11-88e7-92d05d63eaff/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-a4b0ae92-4a49-4d11-88e7-92d05d63eaff\"\n                data-id=\"a4b0ae92-4a49-4d11-88e7-92d05d63eaff\"\n                data-original=\"https://cdn.uc.assets.prezly.com/a4b0ae92-4a49-4d11-88e7-92d05d63eaff/-/inline/no/Val+X+Brugge+Kaas_1.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/a4b0ae92-4a49-4d11-88e7-92d05d63eaff/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/352d1421-7491-4ed4-9b15-ec36f50c5efc/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/352d1421-7491-4ed4-9b15-ec36f50c5efc/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/352d1421-7491-4ed4-9b15-ec36f50c5efc/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-352d1421-7491-4ed4-9b15-ec36f50c5efc\"\n                data-id=\"352d1421-7491-4ed4-9b15-ec36f50c5efc\"\n                data-original=\"https://cdn.uc.assets.prezly.com/352d1421-7491-4ed4-9b15-ec36f50c5efc/-/inline/no/Val+X+Brugge+Kaas_101.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/352d1421-7491-4ed4-9b15-ec36f50c5efc/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/0e8ccafd-1b32-4f9b-a70d-c51ea02eed80/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/0e8ccafd-1b32-4f9b-a70d-c51ea02eed80/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/0e8ccafd-1b32-4f9b-a70d-c51ea02eed80/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-0e8ccafd-1b32-4f9b-a70d-c51ea02eed80\"\n                data-id=\"0e8ccafd-1b32-4f9b-a70d-c51ea02eed80\"\n                data-original=\"https://cdn.uc.assets.prezly.com/0e8ccafd-1b32-4f9b-a70d-c51ea02eed80/-/inline/no/Val+X+Brugge+Kaas_109.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/0e8ccafd-1b32-4f9b-a70d-c51ea02eed80/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/c7808350-c7ae-4cab-ab86-d68ce8003d12/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/c7808350-c7ae-4cab-ab86-d68ce8003d12/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/c7808350-c7ae-4cab-ab86-d68ce8003d12/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-c7808350-c7ae-4cab-ab86-d68ce8003d12\"\n                data-id=\"c7808350-c7ae-4cab-ab86-d68ce8003d12\"\n                data-original=\"https://cdn.uc.assets.prezly.com/c7808350-c7ae-4cab-ab86-d68ce8003d12/-/inline/no/Val+X+Brugge+Kaas_122.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/c7808350-c7ae-4cab-ab86-d68ce8003d12/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p>&nbsp;</p><p><u><strong>Credits </strong></u></p><p>Client: Brugge Kaas </p><p>Client Contact: Marie Bekaert, Ester Derycke, Anne-Sophie Biermez</p><p>CD: Wesley Kuystermans, Yannick Schoch</p><p>Creation: Isah Waes, Wout Geysen, Steffy Bertels, Lynn Laenen</p><p>Account Team: Ya&euml;l De Wit, Britt Van Loo, Tine Van Hasselt</p><p>Strategy: Dennis Vandewalle</p><p>Design: Stijn Voeten, Mariya Anipreyeva</p><p>Yapado: Sarah Van Oostende (strategie), Faye den Doelder (influencer maketing), Clara Vandecasteele (PR)</p><p>Val Pottery : Val&eacute;rie Maenhout</p><p>&nbsp;</p>",
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