{
    "title": "LDV United et itsme joue la carte des \u00e9motions.",
    "modified_at": "2026-10-06 11:50:31",
    "published_at": "2026-10-06 13:09:00",
    "url": "https://ldv-united.prezly.com/ldv-united-et-itsme-joue-la-carte-des-emotions",
    "short_url": "http://prez.ly/k7Vd",
    "culture": "fr",
    "language": "FR",
    "subtitle": "Quel bonheur, le jour o\u00f9 itsme vous a enfin permis de dire adieu aux lecteurs de cartes ! Vous vous en souvenez ? Si ces appareils sont aujourd\u2019hui presque de l\u2019histoire ancienne, ce sentiment reste au c\u0153ur de la communication d\u2019itsme. Le c\u00e9l\u00e8bre hexagone orange est entretemps disponible sur plus de mille plateformes. De quoi simplifier la consultation et la signature de nombreux documents administratifs. Sans oublier le casse-t\u00eate des identifiants et des mots de passe.",
    "slug": "ldv-united-et-itsme-joue-la-carte-des-emotions",
    "body": "<p>Avec cette deuxi&egrave;me campagne pour itsme, LDV United continue de s&rsquo;int&eacute;resser &agrave; ce que les utilisateurs ressentent en voyant appara&icirc;tre l&rsquo;hexagone orange. Mutuelle, actes notari&eacute;s, gestion des envois recommand&eacute;s et des colis : ces d&eacute;marches n&rsquo;ont souvent rien d&rsquo;une partie de plaisir. Mais avec itsme, elles deviennent pourtant nettement plus fluides.</p><p><em>&quot;De nombreuses personnes sont vraiment soulag&eacute;es et heureuses qu&rsquo;itsme existe&quot;, explique Yannick Schoch, directeur de cr&eacute;ation chez LDV United. &quot;Ce sentiment de confiance, c&rsquo;est ce qui distingue v&eacute;ritablement itsme de ses concurrents. Avec cette campagne, nous le remettons en lumi&egrave;re. Au sens presque litt&eacute;ral, cette fois.&quot;</em></p><div id=\"video-8e16c9e0-4457-4900-b77a-a9c4f536e5dc\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fcdn.uc.assets.prezly.com%2Fadb3057e-06fe-47af-b8d0-d16dd3152d69%2FITSME_02_NOTARIELE-AKTES_FR_15s_16x9.mp4%23_cb1790932387&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div><div id=\"video-a4b4a978-4955-442f-9b1a-32475c011f3f\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fcdn.uc.assets.prezly.com%2F276bf9f1-d565-4fc0-9e95-44c72a8251d6%2FITSME_02_ZORGVERZEKERAAR_FR_15s_16x9.mp4%23_cb1790932402&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div><div id=\"video-d2f24d4a-1ece-439a-8b19-972a4dde0391\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fcdn.uc.assets.prezly.com%2F28b2a2ba-d0d6-466f-8f5e-a75aecc8e895%2FITSME_01_BEZORGVOORKEUREN_FR_15s_16x9.mp4%23_cb1790932418&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div><p>La campagne se d&eacute;cline en trois vid&eacute;os et en visuels qui saisissent le moment o&ugrave; itsme appara&icirc;t pendant que des utilisateurs s&rsquo;occupent de leurs d&eacute;marches administratives. Filip Van Roe en a capt&eacute; toute l&rsquo;atmosph&egrave;re, sous la supervision de United Productions, la nouvelle cellule de production int&eacute;gr&eacute;e de LDV United.</p><p>La campagne sera &agrave; d&eacute;couvrir &agrave; partir du 5 octobre sur plusieurs canaux en ligne, ainsi qu&rsquo;en OOH et DOOH dans les rues d&rsquo;Anvers, de Bruxelles et de Li&egrave;ge.</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/678a8eee-1aed-4f0a-923b-6d337d82287d/-/resize/1200x/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-678a8eee-1aed-4f0a-923b-6d337d82287d\"\n                data-id=\"678a8eee-1aed-4f0a-923b-6d337d82287d\"\n                data-original=\"https://cdn.uc.assets.prezly.com/678a8eee-1aed-4f0a-923b-6d337d82287d/-/inline/no/itsme_OOH_Southgate.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/678a8eee-1aed-4f0a-923b-6d337d82287d/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<hr /><p><strong>Credits: </strong></p><p>Client: itsme</p><p>Client Contact: Hannah Cloetens, Tiffany Dubois</p><p>&nbsp;</p><p>Agency: LDV United</p><p>CD: Yannick Schoch, Wesley Kuystermans</p><p>Creation: Isah Waes, Wout Geysen</p><p>Account team: Britt Van Loo, Romy Vierhouten </p><p>Strategy: Lorien Verachtert, Dennis Vandewalle</p><p>Design: Stijn Voeten, Wannes Elst</p><p>Film production: UNITED PRODUCTIONS</p><p>Head of Production: Maarten Verlinden</p><p>Producer: Bas Bakker</p><p>Director: Filip Van Roe </p><p>Photography: Filip Van Roe</p>",
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