{
    "title": "LDV United f\u00eate les 140 ans de D&L avec une campagne savoureuse, un concours et un Jack-Pot\u2026 de sauce !",
    "modified_at": "2026-05-22 21:25:36",
    "published_at": "2026-05-20 18:50:00",
    "url": "https://ldv-united.prezly.com/ldv-united-fete-les-140-ans-de-dl-avec-une-campagne-savoureuse-un-concours-et-un-jack-pot-de-sauce",
    "short_url": "http://prez.ly/lYGd",
    "culture": "fr",
    "language": "FR",
    "slug": "ldv-united-fete-les-140-ans-de-dl-avec-une-campagne-savoureuse-un-concours-et-un-jack-pot-de-sauce",
    "body": "\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/95e8a898-f72b-48af-9b31-4f33cb2c2a4a/-/resize/1200x/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-95e8a898-f72b-48af-9b31-4f33cb2c2a4a\"\n                data-id=\"95e8a898-f72b-48af-9b31-4f33cb2c2a4a\"\n                data-original=\"https://cdn.uc.assets.prezly.com/95e8a898-f72b-48af-9b31-4f33cb2c2a4a/-/inline/no/Screenshot+2026-05-18+at+17.00.19.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/95e8a898-f72b-48af-9b31-4f33cb2c2a4a/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p>La sau&ccedil;ation depuis 140 ans pour chaque g&eacute;n&eacute;ration ? La voil&agrave; !</p><p>C&rsquo;est avec cette nouvelle signature que Devos &amp; Lemmens c&eacute;l&egrave;bre son 140e anniversaire. En collaboration avec LDV United, l&rsquo;iconique marque belge met toute la sauce avec une campagne festive qui fera saliver tous les fans de sauce en TV, radio, social et in-store.</p><p>&quot;<em>Joyeux anniversauce</em> !&quot; : on vous avait d&eacute;j&agrave; mis l&rsquo;eau &agrave; la bouche dans la campagne radio pendant les f&ecirc;tes de fin d&rsquo;ann&eacute;e. Mais ce n&rsquo;&eacute;tait qu&rsquo;un avant-go&ucirc;t. Quand on fait la joie des papilles depuis 140 ans, on se doit de f&ecirc;ter &ccedil;a plein pot. Et pour son jubil&eacute; en 2026, D&amp;L lance une toute nouvelle sauce : La Mayonnaise 1886 : 140 ans de savoir-faire en un seul pot. &Agrave; vos cuill&egrave;res !</p><p>Une ann&eacute;e de jubil&eacute; jubilatoire, pleine de surprises o&ugrave; on a mis les petits pots dans les grands. Car c&rsquo;est celui qui f&ecirc;te son anniversaire qui r&eacute;gale ! Et &ccedil;a, chez Devos &amp; Lemmens, on l&rsquo;a bien compris. Chaque pot de sauce se transformera symboliquement dans un Jack-Pot. Avec &agrave; la cl&eacute;, des tas de cadeaux sau&ccedil;ationnels ! D&rsquo;un atelier (sauce) cocktail &agrave; un voyage en Andalousie, il y en aura pour tous les go&ucirc;ts. Comment gagner ? En suivant les posts - et les pots - D&amp;L sur les r&eacute;seaux &ldquo;sauciaux&rdquo; ou en achetant une sauce en magasin pour devenir le &laquo; Lemmens d&rsquo;un jour &raquo;.</p><p>M&ecirc;me apr&egrave;s 140 ans, les campagnes D&amp;L gardent toute leur saveur !</p><p>&nbsp;</p><p><strong>RADIO</strong></p><div class=\"release-content-embed release-content-embed--rich release-content-embed--contained\" id=\"embed-43b91043-a73e-4c09-946a-e333663ea2b4\"><div><div style=\"left: 0; width: 100%; height: 400px; position: relative;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fsoundcloud.com%2Fuser-266840927%2Fdevoslemmens_fr20s_bonneannive%3Fsi%3Dc8887f42f0754b699d976b4c42b30b57%26utm_source%3Dclipboard%26utm_medium%3Dtext%26utm_campaign%3Dsocial_sharing%23_cb1779118322&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script></div><div class=\"release-content-embed release-content-embed--rich release-content-embed--contained\" id=\"embed-9c0eb93d-7a07-4f80-897d-756359277cb8\"><div><div style=\"left: 0; width: 100%; height: 400px; position: relative;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fsoundcloud.com%2Fuser-266840927%2Fdevoslemmens_fr20s_papilles%3Fsi%3D6f124fe75f8f41a38153cc4b1ff7c35e%26utm_source%3Dclipboard%26utm_medium%3Dtext%26utm_campaign%3Dsocial_sharing%23_cb1779118469&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script></div><div class=\"release-content-embed release-content-embed--rich release-content-embed--contained\" id=\"embed-5e49a08d-45b3-4cbf-889f-b24958ed5399\"><div><div style=\"left: 0; width: 100%; height: 400px; position: relative;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fsoundcloud.com%2Fuser-266840927%2Fdevoslemmens_fr20s_souffle%3Fsi%3Dc7fd83676c3c4d13a0c8cd31d0a23701%26utm_source%3Dclipboard%26utm_medium%3Dtext%26utm_campaign%3Dsocial_sharing%23_cb1779118611&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script></div><div class=\"release-content-embed release-content-embed--rich release-content-embed--contained\" id=\"embed-ce7a5ab1-021e-47c0-99d5-4d01c33ca663\"><div><div style=\"left: 0; width: 100%; height: 400px; position: relative;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fsoundcloud.com%2Fuser-266840927%2Fdevoslemmens_fr25s_anniver-1%3Fsi%3Dcfc9ffccaf384dd5a38da2323f3ae40d%26utm_source%3Dclipboard%26utm_medium%3Dtext%26utm_campaign%3Dsocial_sharing%23_cb1779118914&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script></div><div class=\"release-content-embed release-content-embed--rich release-content-embed--contained\" id=\"embed-61988e0e-dd90-4919-a008-e24c12d0d461\"><div><div style=\"left: 0; width: 100%; height: 400px; position: relative;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fsoundcloud.com%2Fuser-266840927%2Fdevoslemmens_fr25s_brulant%3Fsi%3D0009b944b00e4f9d82ead7c28f219d47%26utm_source%3Dclipboard%26utm_medium%3Dtext%26utm_campaign%3Dsocial_sharing%23_cb1779119039&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script></div><div class=\"release-content-embed release-content-embed--rich release-content-embed--contained\" id=\"embed-c94c81ab-f2ae-4f9c-90f0-a6f663e7bde3\"><div><div style=\"left: 0; width: 100%; height: 400px; position: relative;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fsoundcloud.com%2Fuser-266840927%2Fdevoslemmens_fr25s_sante%3Fsi%3Dd0fe7c46266b4f77bef62c8232cf8620%26utm_source%3Dclipboard%26utm_medium%3Dtext%26utm_campaign%3Dsocial_sharing%23_cb1779119105&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script></div><p><br>\u200b<strong>VIDEO</strong></p><div id=\"video-d66b0875-e98b-41a5-86bf-880233f4966c\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div style=\"max-width: 100vh;\"><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 100%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fvimeo.com%2F1194071966%23_cb1779295953&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div><div id=\"video-4f2a1f3d-22cf-4e03-adda-d94248a24a22\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div style=\"max-width: 100vh;\"><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 100%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fvimeo.com%2F1194071965%23_cb1779296016&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div><div id=\"video-4873ab37-efed-40df-afb5-a14c3a949e8b\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div style=\"max-width: 100vh;\"><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 100%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fvimeo.com%2F1194071964%23_cb1779296038&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div><p><br>\u200b<strong>JACK-POT</strong></p><div id=\"video-7196aca9-04b1-4508-b9c5-07281b607c11\" class=\"release-content-video release-content-video--embed release-content-video--expanded\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.338%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fvimeo.com%2F1194071967%23_cb1779476594&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div><p><strong>Credits</strong></p><p style=\"text-align: left\">Client: Devos &amp; Lemmens</p><p style=\"text-align: left\">Client Contact: Sarah De Bruyne, Pauline Helsen, Mari Goovaerts</p><p style=\"text-align: left\">CD: Wesley Kuystermans, Yannick Schoch</p><p style=\"text-align: left\">Creation: Steffy Bertels, Lynn Laenen, Paul Servaes, Kris&amp;Fred</p><p style=\"text-align: left\">Account Team: Ya&euml;l De Wit, Britt Van Loo, Tine Van Hasselt</p><p style=\"text-align: left\">Strategy Director: Dennis Vandewalle</p><p style=\"text-align: left\">Design: Stijn Voeten, Eric Leurquin</p><p style=\"text-align: left\">Radio Production Company: Raygun</p><p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p>",
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            "caption": "Devos & Lemmens - Anniversaire - Sam-hourai",
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            "caption": "Devos & Lemmens - Anniversaire - Bonnes sauces",
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        },
        {
            "caption": "Devos & Lemmens - Anniversaire - Saucete",
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