{
    "title": "LDV United geeft Water-Link extra ont-stoppingpower.",
    "modified_at": "2026-10-31 22:00:46",
    "published_at": "2026-11-06 08:00:00",
    "url": "https://ldv-united.prezly.com/ldv-united-geeft-water-link-extra-ont-stoppingpower",
    "short_url": "http://prez.ly/62oe",
    "culture": "nl_BE",
    "language": "NL",
    "slug": "ldv-united-geeft-water-link-extra-ont-stoppingpower",
    "body": "<p>Elk jaar belandt er heel wat troep in de Antwerpse riolering. Dat gebeurt buiten ons zicht, maar de gevolgen zijn daarom niet minder groot: verstoppingen, schade en een jaarlijks kostenplaatje van zo&rsquo;n 700.000 euro. Om dat onzichtbare probleem letterlijk boven water te halen, bedachten LDV United en Water-Link een opvallende sensibiliseringscampagne.</p><p><strong>Beter voorkomen dan ontstoppen</strong>. Die gedachte vormt de rode draad doorheen de volledige campagne en maakt duidelijk waar het uiteindelijk om draait: ervoor zorgen dat verstoppingen niet ontstaan, in plaats van ze achteraf te moeten oplossen.</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/4f8326bf-3760-4a7b-ac43-8f5b6f57df80/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/4f8326bf-3760-4a7b-ac43-8f5b6f57df80/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/4f8326bf-3760-4a7b-ac43-8f5b6f57df80/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-4f8326bf-3760-4a7b-ac43-8f5b6f57df80\"\n                data-id=\"4f8326bf-3760-4a7b-ac43-8f5b6f57df80\"\n                data-original=\"https://cdn.uc.assets.prezly.com/4f8326bf-3760-4a7b-ac43-8f5b6f57df80/-/inline/no/Pers-16.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/4f8326bf-3760-4a7b-ac43-8f5b6f57df80/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/805ca6d6-4ce8-4176-b1d2-fc3a9bf64616/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/805ca6d6-4ce8-4176-b1d2-fc3a9bf64616/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/805ca6d6-4ce8-4176-b1d2-fc3a9bf64616/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-805ca6d6-4ce8-4176-b1d2-fc3a9bf64616\"\n                data-id=\"805ca6d6-4ce8-4176-b1d2-fc3a9bf64616\"\n                data-original=\"https://cdn.uc.assets.prezly.com/805ca6d6-4ce8-4176-b1d2-fc3a9bf64616/-/inline/no/Pers-39.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/805ca6d6-4ce8-4176-b1d2-fc3a9bf64616/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p>Om die boodschap meteen zichtbaar te maken, staat aan het MAS een ontstopper van maar liefst vijf meter hoog. Een gigantische versie van een alledaags voorwerp, die een probleem zichtbaar maakt dat zich normaal volledig onder onze voeten afspeelt. Drie infopanelen tonen wat onder meer vet en beton in de riolering aanrichten en leggen uit hoe iedereen verstoppingen kan helpen voorkomen. Via een QR-code ontdekken voorbijgangers wat ze zelf kunnen doen om de riolen proper te houden.</p><p><em>&ldquo;Bijna niemand staat stil bij wat er allemaal in onze riolen terechtkomt. Door een alledaags voorwerp gigantisch uit te vergroten, maken we een onzichtbaar probleem plots onmogelijk om te negeren.&rdquo;</em> Aldus Wesley Kuystermans, Creative Director bij LDV United.</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/4d462b4b-fe5c-44f5-8cb6-b8d00b626321/-/resize/1200x/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-4d462b4b-fe5c-44f5-8cb6-b8d00b626321\"\n                data-id=\"4d462b4b-fe5c-44f5-8cb6-b8d00b626321\"\n                data-original=\"https://cdn.uc.assets.prezly.com/4d462b4b-fe5c-44f5-8cb6-b8d00b626321/-/inline/no/WALI002_Sensibiliseringscampagne_Poster_A3_07.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/4d462b4b-fe5c-44f5-8cb6-b8d00b626321/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p>Ook in het straatbeeld wordt &lsquo;Beter voorkomen dan ontstoppen&rsquo; v<strong>e</strong>rder doorgetrokken. Op affiches wordt de ontstopper het herkenbare symbool van de campagne. Daarnaast brengen raamstickers de boodschap letterlijk tot op de plekken waar het verschil gemaakt kan worden. Zo worden horecazaken en andere locaties niet alleen aangesproken, maar ook zichtbaar onderdeel van dezelfde campagnegedachte.</p><p>Want hoe indrukwekkend een ontstopper van vijf meter ook is, de beste ontstopper is er eentje die je nooit nodig hebt.</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/420b4f9f-cc1f-49b2-8cc3-6d4575d7aa33/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/420b4f9f-cc1f-49b2-8cc3-6d4575d7aa33/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/420b4f9f-cc1f-49b2-8cc3-6d4575d7aa33/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-420b4f9f-cc1f-49b2-8cc3-6d4575d7aa33\"\n                data-id=\"420b4f9f-cc1f-49b2-8cc3-6d4575d7aa33\"\n                data-original=\"https://cdn.uc.assets.prezly.com/420b4f9f-cc1f-49b2-8cc3-6d4575d7aa33/-/inline/no/Pers-26.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/420b4f9f-cc1f-49b2-8cc3-6d4575d7aa33/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p><strong>Credits:</strong></p><p>Client: Water-Link <br>\u200bClient Contact: Sarah Van den Bril, Riet Delsin, Bruno De Saegher, Lieven Lauwereys, Aidan Tuyaerts <br>\u200bCreative Director: Wesley Kuystermans, Yannick Schoch <br>\u200bCreatives: Isah Waes, Wout Geysen, Margot Vranckx, Janna Van Eetvelde <br>\u200bAccount Team: Tine Van Hasselt, Camille Krekels <br>\u200bStrategic Director: Dennis Vandewalle <br>\u200bDesign: Stijn Voeten <br>\u200bProduction: It Happens</p><p>&nbsp;</p><p>&nbsp;</p>",
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