{
    "title": "LDV United lance une campagne pleine de \u00ab d\u00e9bouchage power \u00bb pour Water-Link.",
    "modified_at": "2026-11-05 16:45:12",
    "published_at": "2026-11-06 08:30:00",
    "url": "https://ldv-united.prezly.com/ldv-united-lance-une-campagne-pleine-de-debouchage-power-pour-water-link",
    "short_url": "http://prez.ly/T2oe",
    "culture": "fr",
    "language": "FR",
    "slug": "ldv-united-lance-une-campagne-pleine-de-debouchage-power-pour-water-link",
    "body": "<p>Chaque ann&eacute;e, une quantit&eacute; consid&eacute;rable de d&eacute;chets se retrouve dans les &eacute;gouts anversois. Cela se passe &agrave; l&rsquo;abri des regards, mais les cons&eacute;quences n&rsquo;en sont pas moins importantes : des obstructions, des d&eacute;g&acirc;ts et une facture annuelle d&rsquo;environ 700 000 euros. Pour faire remonter litt&eacute;ralement ce probl&egrave;me invisible &agrave; la surface, LDV United et Water-Link ont imagin&eacute; une campagne de sensibilisation qui ne passe pas inaper&ccedil;ue.</p><p><strong>Mieux vaut pr&eacute;venir que d&eacute;boucher.</strong> Cette id&eacute;e constitue le fil rouge de toute la campagne et r&eacute;sume parfaitement l&rsquo;enjeu : &eacute;viter que les obstructions ne se produisent plut&ocirc;t que de devoir les r&eacute;soudre par la suite.</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/4f8326bf-3760-4a7b-ac43-8f5b6f57df80/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/4f8326bf-3760-4a7b-ac43-8f5b6f57df80/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/4f8326bf-3760-4a7b-ac43-8f5b6f57df80/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-4f8326bf-3760-4a7b-ac43-8f5b6f57df80\"\n                data-id=\"4f8326bf-3760-4a7b-ac43-8f5b6f57df80\"\n                data-original=\"https://cdn.uc.assets.prezly.com/4f8326bf-3760-4a7b-ac43-8f5b6f57df80/-/inline/no/Pers-16.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/4f8326bf-3760-4a7b-ac43-8f5b6f57df80/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/9042f33c-b11a-4ac1-998b-bb50ed0abcca/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/9042f33c-b11a-4ac1-998b-bb50ed0abcca/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/9042f33c-b11a-4ac1-998b-bb50ed0abcca/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-9042f33c-b11a-4ac1-998b-bb50ed0abcca\"\n                data-id=\"9042f33c-b11a-4ac1-998b-bb50ed0abcca\"\n                data-original=\"https://cdn.uc.assets.prezly.com/9042f33c-b11a-4ac1-998b-bb50ed0abcca/-/inline/no/Pers-39.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/9042f33c-b11a-4ac1-998b-bb50ed0abcca/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p>Pour donner une visibilit&eacute; maximale &agrave; ce message, une ventouse de pas moins de cinq m&egrave;tres de haut tr&ocirc;ne au pied du MAS. Une version gigantesque d&rsquo;un objet du quotidien qui met soudain en lumi&egrave;re un probl&egrave;me qui se d&eacute;roule habituellement sous nos pieds. Trois panneaux d&rsquo;information expliquent notamment les d&eacute;g&acirc;ts que peuvent causer la graisse et le b&eacute;ton dans les &eacute;gouts et montrent comment chacun peut contribuer &agrave; &eacute;viter les obstructions. Via un QR code, les passants d&eacute;couvrent &eacute;galement les gestes qu&rsquo;ils peuvent adopter pour garder les &eacute;gouts propres.</p><p><em>&laquo; Presque personne ne s&rsquo;arr&ecirc;te vraiment sur tout ce qui finit dans nos &eacute;gouts. En agrandissant d&eacute;mesur&eacute;ment un objet du quotidien, nous rendons soudain impossible &agrave; ignorer un probl&egrave;me qui, lui, reste habituellement invisible. &raquo;</em> explique Wesley Kuystermans, Creative Director chez LDV United.</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/4d462b4b-fe5c-44f5-8cb6-b8d00b626321/-/resize/1200x/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-4d462b4b-fe5c-44f5-8cb6-b8d00b626321\"\n                data-id=\"4d462b4b-fe5c-44f5-8cb6-b8d00b626321\"\n                data-original=\"https://cdn.uc.assets.prezly.com/4d462b4b-fe5c-44f5-8cb6-b8d00b626321/-/inline/no/WALI002_Sensibiliseringscampagne_Poster_A3_07.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/4d462b4b-fe5c-44f5-8cb6-b8d00b626321/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p>Dans l&rsquo;espace public aussi, &laquo; Mieux vaut pr&eacute;venir que d&eacute;boucher &raquo; se d&eacute;cline tout au long de la campagne. Sur les affiches, la ventouse devient le symbole reconnaissable de la campagne. Parall&egrave;lement, des stickers de vitrine am&egrave;nent le message directement l&agrave; o&ugrave; chacun peut faire la diff&eacute;rence. Les &eacute;tablissements horeca et d&rsquo;autres lieux ne sont ainsi pas seulement sensibilis&eacute;s, mais deviennent eux-m&ecirc;mes une partie visible de la campagne.</p><p>Car aussi impressionnante soit une ventouse de cinq m&egrave;tres de haut, la meilleure ventouse reste celle dont on n&rsquo;a jamais besoin.</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/420b4f9f-cc1f-49b2-8cc3-6d4575d7aa33/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/420b4f9f-cc1f-49b2-8cc3-6d4575d7aa33/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/420b4f9f-cc1f-49b2-8cc3-6d4575d7aa33/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-420b4f9f-cc1f-49b2-8cc3-6d4575d7aa33\"\n                data-id=\"420b4f9f-cc1f-49b2-8cc3-6d4575d7aa33\"\n                data-original=\"https://cdn.uc.assets.prezly.com/420b4f9f-cc1f-49b2-8cc3-6d4575d7aa33/-/inline/no/Pers-26.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/420b4f9f-cc1f-49b2-8cc3-6d4575d7aa33/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p><strong>Credits:</strong></p><p>Client: Water-Link <br>\u200bClient Contact: Sarah Van den Bril, Riet Delsin, Bruno De Saegher, Lieven Lauwereys, Aidan Tuyaerts <br>\u200bCreative Director: Wesley Kuystermans, Yannick Schoch <br>\u200bCreatives: Isah Waes, Wout Geysen, Margot Vranckx, Janna Van Eetvelde <br>\u200bAccount Team: Tine Van Hasselt, Camille Krekels <br>\u200bStrategic Director: Dennis Vandewalle <br>\u200bDesign: Stijn Voeten <br>\u200bProduction: It Happens</p><p>&nbsp;</p><p>&nbsp;</p>",
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