{
    "title": "LDV United veille \u00e0 la propret\u00e9 de la ville d\u2019Anvers.",
    "modified_at": "2026-05-11 16:11:49",
    "published_at": "2026-05-11 16:10:00",
    "url": "https://ldv-united.prezly.com/ldv-united-veille-a-la-proprete-de-la-ville-danvers",
    "short_url": "http://prez.ly/l3Gd",
    "culture": "fr",
    "language": "FR",
    "subtitle": "Gr\u00e2ce \u00e0 un certain Brabo, \u00ab hand werpen \u00bb serait finalement devenu \u00ab Antwerpen \u00bb. Ou du moins, c\u2019est ce que raconte la l\u00e9gende populaire. En plus des petites mains en biscuit, les Anversois ont donc aussi un lien particulier avec le fait de lancer. Mais quand on regarde les d\u00e9chets qui tra\u00eenent au sol \u00e0 certains endroits, la pr\u00e9cision n\u2019est pas toujours au rendez-vous. Il \u00e9tait donc grand temps que le grand lanceur Brabo montre le bon exemple.",
    "slug": "ldv-united-veille-a-la-proprete-de-la-ville-danvers",
    "body": "<p>Car m&ecirc;me si la ville d&rsquo;Anvers continue d&rsquo;investir dans davantage de poubelles, de mat&eacute;riel et de personnel urbain, la ville ne sera vraiment propre que si nous y contribuons tous activement. Cela aussi, c&rsquo;est &laquo; Allemaal Antwerpenaar &raquo;. LDV United a donc trouv&eacute; en Brabo le clin d&rsquo;&oelig;il parfait pour rappeler cela &agrave; chaque Anversois.</p><p>Avec les mots &laquo; Jetez vos d&eacute;chets dans la poubelle. Ce n&rsquo;est pas si compliqu&eacute;. &raquo;, on voit des Anversois viser les poubelles d&rsquo;une mani&egrave;re tout &agrave; fait braboesque. Ceux qui veulent une le&ccedil;on du ma&icirc;tre en personne doivent se rendre sur les r&eacute;seaux sociaux. Nous y avons donn&eacute; vie &agrave; la c&eacute;l&egrave;bre statue pour un petit tutoriel. Le TikTokeur anversois Terence Wong y a &eacute;galement publi&eacute; sa propre version avec Bilal El Momouni.</p><p>La campagne sera visible &agrave; partir du mois de mai dans les rues d&rsquo;Anvers et en ligne.</p><div id=\"video-bccfdab1-39ac-4b6e-9a79-22e1221fe1f3\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.338%;\"><iframe data-iframely-url=\"https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fvimeo.com%2F1190132214%3Ffl%3Dtl%26fe%3Dec%23_cb1778162382&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://cdn.iframe.ly/embed.js\" charset=\"utf-8\"></script>\n</div><div id=\"video-6c91fbc0-12f1-4477-a74a-502dc020a14f\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fcdn.uc.assets.prezly.com%2F34f82401-b220-4a8b-bca8-7874aa1fc1e2%2FANTWERPEN%2520PROPER_1080x1080_A.mp4%23_cb1778052623&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://cdn.iframe.ly/embed.js\" charset=\"utf-8\"></script>\n</div>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/de7026a6-a603-4af5-aa47-d80e9a30d738/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/de7026a6-a603-4af5-aa47-d80e9a30d738/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/de7026a6-a603-4af5-aa47-d80e9a30d738/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-de7026a6-a603-4af5-aa47-d80e9a30d738\"\n                data-id=\"de7026a6-a603-4af5-aa47-d80e9a30d738\"\n                data-original=\"https://cdn.uc.assets.prezly.com/de7026a6-a603-4af5-aa47-d80e9a30d738/-/inline/no/%C2%A9mockuo.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/de7026a6-a603-4af5-aa47-d80e9a30d738/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<div id=\"video-5db7af04-eaca-4f60-912f-506c98034f63\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fcdn.uc.assets.prezly.com%2F9819b82f-2c72-4646-ba07-5b717ff70f58%2FProper_Bilal_geentekst.mp4%23_cb1778491111&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://cdn.iframe.ly/embed.js\" charset=\"utf-8\"></script>\n</div>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/3e74fde6-f86e-44bc-aeac-61d3e926a73d/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/3e74fde6-f86e-44bc-aeac-61d3e926a73d/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/3e74fde6-f86e-44bc-aeac-61d3e926a73d/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-3e74fde6-f86e-44bc-aeac-61d3e926a73d\"\n                data-id=\"3e74fde6-f86e-44bc-aeac-61d3e926a73d\"\n                data-original=\"https://cdn.uc.assets.prezly.com/3e74fde6-f86e-44bc-aeac-61d3e926a73d/-/inline/no/IMG_4924.heic\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/3e74fde6-f86e-44bc-aeac-61d3e926a73d/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<hr /><p><strong>Credits</strong></p><p>Client: stad Antwerpen</p><p>Client Contact: Ka Vreys, Kathy Bol, Sara Van den Broeck</p><p>&nbsp;</p><p>Agency: LDV United</p><p>CD: Yannick Schoch, Wesley Kuystermans</p><p>Creation: Isah Waes, Wout Geysen</p><p>Account: Tim Janssens, Elien De Beule, Kimia Jalalian</p><p>Strategy: Dennis Vandewalle, Julie Bogaerts</p><p>Design: Stijn Voeten, Sandra Wulffaert </p><p>&nbsp;</p><p>Production company: DPLMT</p><p>Photographer: Lichtwaas</p><p>AI production: Medialife</p>",
    "header": {
        "large": "https://cdn.uc.assets.prezly.com/b5602d1c-db0f-4cde-866c-ebe697c51d8f/-/crop/5508x2895/1500,949/-/preview/-/preview/1200x1200/-/format/auto/",
        "release": "https://cdn.uc.assets.prezly.com/b5602d1c-db0f-4cde-866c-ebe697c51d8f/-/crop/5508x2895/1500,949/-/preview/-/preview/1200x1200/-/format/auto/"
    },
    "videos": [
        {
            "caption": "stad Antwerpen - OLV Brabo",
            "thumbnail": "https://i.vimeocdn.com/video/2154826331-5af1c7484fe6ff01e6df83d2b6250b2672ec587eb2289091ccfa2db4ab055e8f-d?f=webp&region=us",
            "url": "https://vimeo.com/1190132214",
            "embed": "<div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.338%;\"><iframe data-iframely-url=\"https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fvimeo.com%2F1190132214%3Ffl%3Dtl%26fe%3Dec%23_cb1778162382&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://cdn.iframe.ly/embed.js\" charset=\"utf-8\"></script>"
        },
        {
            "caption": "cdn.uc.assets.prezly.com/34f82401-b220-4a8b-bca8-7874aa1fc1e2/ANTWERPEN%20PROPER_1080x1080_A.mp4",
            "thumbnail": "https://cdn.uc.assets.prezly.com/1863777c-6985-4f4b-ae06-e485a8121653/",
            "url": "https://cdn.uc.assets.prezly.com/34f82401-b220-4a8b-bca8-7874aa1fc1e2/ANTWERPEN%20PROPER_1080x1080_A.mp4",
            "embed": "<div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fcdn.uc.assets.prezly.com%2F34f82401-b220-4a8b-bca8-7874aa1fc1e2%2FANTWERPEN%2520PROPER_1080x1080_A.mp4%23_cb1778052623&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://cdn.iframe.ly/embed.js\" charset=\"utf-8\"></script>"
        },
        {
            "caption": "cdn.uc.assets.prezly.com/9819b82f-2c72-4646-ba07-5b717ff70f58/Proper_Bilal_geentekst.mp4",
            "thumbnail": "https://cdn.uc.assets.prezly.com/7c5ea84a-ce70-42cf-8c8f-426666d97798/",
            "url": "https://cdn.uc.assets.prezly.com/9819b82f-2c72-4646-ba07-5b717ff70f58/Proper_Bilal_geentekst.mp4",
            "embed": "<div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fcdn.uc.assets.prezly.com%2F9819b82f-2c72-4646-ba07-5b717ff70f58%2FProper_Bilal_geentekst.mp4%23_cb1778491111&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://cdn.iframe.ly/embed.js\" charset=\"utf-8\"></script>"
        }
    ],
    "images": [
        {
            "caption": "",
            "original": "https://cdn.uc.assets.prezly.com/de7026a6-a603-4af5-aa47-d80e9a30d738/",
            "medium": "https://cdn.uc.assets.prezly.com/de7026a6-a603-4af5-aa47-d80e9a30d738/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/de7026a6-a603-4af5-aa47-d80e9a30d738/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/de7026a6-a603-4af5-aa47-d80e9a30d738/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/de7026a6-a603-4af5-aa47-d80e9a30d738/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/de7026a6-a603-4af5-aa47-d80e9a30d738/-/scale_crop/58x58/center/-/format/auto/"
        },
        {
            "caption": "",
            "original": "https://cdn.uc.assets.prezly.com/3e74fde6-f86e-44bc-aeac-61d3e926a73d/",
            "medium": "https://cdn.uc.assets.prezly.com/3e74fde6-f86e-44bc-aeac-61d3e926a73d/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/3e74fde6-f86e-44bc-aeac-61d3e926a73d/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/3e74fde6-f86e-44bc-aeac-61d3e926a73d/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/3e74fde6-f86e-44bc-aeac-61d3e926a73d/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/3e74fde6-f86e-44bc-aeac-61d3e926a73d/-/scale_crop/58x58/center/-/format/auto/"
        }
    ],
    "author": {
        "first_name": "Evi",
        "last_name": "Messagie"
    },
    "format_version": 5
}