{
    "title": "LDV United viert 140 jaar D&L met een heerlijke campagne en een echte Prijzenpot! ",
    "modified_at": "2026-05-22 21:12:50",
    "published_at": "2026-05-20 18:46:00",
    "url": "https://ldv-united.prezly.com/ldv-united-viert-140-jaar-dl-met-een-heerlijke-campagne-en-een-echte-prijzenpot-n32swn",
    "short_url": "http://prez.ly/UVGd",
    "culture": "nl_BE",
    "language": "NL",
    "slug": "ldv-united-viert-140-jaar-dl-met-een-heerlijke-campagne-en-een-echte-prijzenpot-n32swn",
    "body": "\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/37de3604-f1de-4502-b127-5c4f8e229ee4/-/resize/1200x/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-37de3604-f1de-4502-b127-5c4f8e229ee4\"\n                data-id=\"37de3604-f1de-4502-b127-5c4f8e229ee4\"\n                data-original=\"https://cdn.uc.assets.prezly.com/37de3604-f1de-4502-b127-5c4f8e229ee4/-/inline/no/Screenshot+2026-05-18+at+12.04.46.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/37de3604-f1de-4502-b127-5c4f8e229ee4/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p>Al 140 jaar d&eacute; smaaksensatie van elke generatie? Dat is &lsquo;m! \u200b </p><p>Met die nieuwe campagneclaim viert Devos &amp; Lemmens zijn 140ste verjaardag. Samen met LDV United zet het iconische Belgische sausmerk een feestelijke totaalcampagne neer die zowel op tv, radio, social als in-store alle sausfans betrekt. </p><p>&ldquo;Lang zullen we eten!&rdquo; klinkt het. Zo worden ons weer heel wat smakelijke radiospots voorgeschoteld tijdens het feestjaar. En er mag al eens opgeschept worden! Na 140 jaar noemen ze zichzelf niet voor niets de GOAT, oftewel &lsquo;Goe Op Alle Talloren!&rsquo; Tijdens het barbecueseizoen halen ze dan weer hun beste <em>verjaardagsspiech</em> boven. En om het jubileum helemaal af te maken, lanceren ze ook hun gloednieuwe 1886 mayonaise. (Het beste van 140 jaar in &eacute;&eacute;n pot!)</p><p>Noem deze verjaardag gerust een verjaarjaar, gevuld met de ene na de andere verrassing. Want wie verjaart, moet trakteren! En dat hebben ze bij Devos &amp; Lemmens goed begrepen. Voor hun jubileum wordt elke sauspot symbolisch omgetoverd tot een &#039;Prijzenpot&#039;. Eentje boordevol &lsquo;sausationele&rsquo; prijzen! Van een cocktail(saus)workshop tot een reis naar Andalusi&euml;. Hoe je kan winnen? Door de saucials van D&amp;L te volgen of door een lekker sauske in de winkel te kopen en &ldquo;Lemmens voor &eacute;&eacute;n dag&rdquo; te worden. </p><p>Ook na 140 jaar kan zo&rsquo;n campagne wel smaken!<br>\u200b</p><p><strong>RADIO</strong></p><div class=\"release-content-embed release-content-embed--rich release-content-embed--contained\" id=\"embed-70603f5c-b619-4d19-903d-c8b34ce2cae1\"><div><div style=\"left: 0; width: 100%; height: 400px; position: relative;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fsoundcloud.com%2Fuser-266840927%2Fdevoslemmens_nl20s_blazen%3Fsi%3D0a81184fcb1b42448d39f8e9633ab843%26utm_source%3Dclipboard%26utm_medium%3Dtext%26utm_campaign%3Dsocial_sharing%23_cb1779116479&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script></div><div class=\"release-content-embed release-content-embed--rich release-content-embed--contained\" id=\"embed-6bc3724b-ffba-4601-a203-0f00a57309b4\"><div><div style=\"left: 0; width: 100%; height: 400px; position: relative;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fsoundcloud.com%2Fuser-266840927%2Fdevoslemmens_nl20s_goat%3Fsi%3Ddf447d0e8ba44820ab37f94a0cea1266%26utm_source%3Dclipboard%26utm_medium%3Dtext%26utm_campaign%3Dsocial_sharing%23_cb1779116440&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script></div><div class=\"release-content-embed release-content-embed--rich release-content-embed--contained\" id=\"embed-ccfd6a14-f0ec-4fcb-9edd-d5efb6eaa92c\"><div><div style=\"left: 0; width: 100%; height: 400px; position: relative;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fsoundcloud.com%2Fuser-266840927%2Fdevoslemmens_nl20s_warmer%3Fsi%3Daa02dc534fd947beb210211cc31ae2e6%26utm_source%3Dclipboard%26utm_medium%3Dtext%26utm_campaign%3Dsocial_sharing%23_cb1779116552&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script></div><div class=\"release-content-embed release-content-embed--rich release-content-embed--contained\" id=\"embed-c56a4b1d-47dd-4e09-8977-30d7ee385986\"><div><div style=\"left: 0; width: 100%; height: 400px; position: relative;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fsoundcloud.com%2Fuser-266840927%2Fdevoslemmens_nl25s_ballon%3Fsi%3D41e6bd52e64744ce8733cf66dc4003ad%26utm_source%3Dclipboard%26utm_medium%3Dtext%26utm_campaign%3Dsocial_sharing%23_cb1779116628&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script></div><div class=\"release-content-embed release-content-embed--rich release-content-embed--contained\" id=\"embed-9087cb41-ceb6-48d1-89c3-420a6b824910\"><div><div style=\"left: 0; width: 100%; height: 400px; position: relative;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fsoundcloud.com%2Fuser-266840927%2Fdevoslemmens_nl25s_vanmijnstuk%3Fsi%3Db030a010e4bf4035800d58f251c5adad%26utm_source%3Dclipboard%26utm_medium%3Dtext%26utm_campaign%3Dsocial_sharing%23_cb1779116722&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script></div><div class=\"release-content-embed release-content-embed--rich release-content-embed--contained\" id=\"embed-4fadb2b4-8c46-4a9a-846c-21a3f1dcb7a5\"><div><div style=\"left: 0; width: 100%; height: 400px; position: relative;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fsoundcloud.com%2Fuser-266840927%2Fdevoslemmens_nl20s_radio_hoger%3Fsi%3Dc971d4c3deae4e8987d02ee7903dad86%26utm_source%3Dclipboard%26utm_medium%3Dtext%26utm_campaign%3Dsocial_sharing%23_cb1779116809&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script></div><div class=\"release-content-embed release-content-embed--rich release-content-embed--contained\" id=\"embed-bec0b8d2-cb05-4415-b906-f9ea5e909370\"><div><div style=\"left: 0; width: 100%; height: 400px; position: relative;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fsoundcloud.com%2Fuser-266840927%2Fdevoslemmens_nl20s_radio_speec%3Fsi%3D1de4433930b3432193edef539aac1abc%26utm_source%3Dclipboard%26utm_medium%3Dtext%26utm_campaign%3Dsocial_sharing%23_cb1779116942&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script></div><p><br>\u200b<strong>VIDEO</strong></p><div id=\"video-6fd0bbe4-6421-494f-9b26-acd6efd02682\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div style=\"max-width: 100vh;\"><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 100%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fvimeo.com%2F1193293135%3Fshare%3Dcopy%26fl%3Dsv%26fe%3Dci%23_cb1779117374&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div><div id=\"video-24513d05-ae1f-44fb-908b-180b798a67f8\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div style=\"max-width: 100vh;\"><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 100%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fvimeo.com%2F1193294282%3Fshare%3Dcopy%26fl%3Dsv%26fe%3Dci%23_cb1779117591&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div><div id=\"video-95e09da9-93c9-4c67-8452-284d2d83ace5\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div style=\"max-width: 100vh;\"><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 100%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fvimeo.com%2F1194077087%23_cb1779295423&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div><p style=\"text-align: left\">&nbsp;</p><p style=\"text-align: left\"><strong>PRIJZENPOT</strong></p><div id=\"video-dcfdf226-8618-4044-9edd-c9d3df9a2ca6\" class=\"release-content-video release-content-video--embed release-content-video--expanded\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.338%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fvimeo.com%2F1193295216%23_cb1779295359&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div><p style=\"text-align: left\">&nbsp;</p><p style=\"text-align: left\"><strong>Credits</strong></p><p style=\"text-align: left\">Client Contact: Sarah De Bruyne, Pauline Helsen, Mari Goovaerts</p><p style=\"text-align: left\">CD: Wesley Kuystermans, Yannick Schoch</p><p style=\"text-align: left\">Creation: Steffy Bertels, Lynn Laenen, Paul Servaes, Kris&amp;Fred</p><p style=\"text-align: left\">Account Team: Ya&euml;l De Wit, Britt Van Loo, Tine Van Hasselt</p><p style=\"text-align: left\">Strategy Director: Dennis Vandewalle</p><p style=\"text-align: left\">Design: Stijn Voeten, Eric Leurquin</p><p style=\"text-align: left\">Radio Production Company: Raygun</p><p style=\"text-align: left\">&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p>",
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        },
        {
            "caption": "Devos & Lemmens - Verjaardag - Vertartaardag",
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            "url": "https://vimeo.com/1194077087",
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