{
    "title": "Libelle wordt getest en goedgekeurd door LDV United.",
    "modified_at": "2026-04-07 14:26:46",
    "published_at": "2026-04-07 14:47:00",
    "url": "https://ldv-united.prezly.com/libelle-wordt-getest-en-goedgekeurd-door-ldv-united",
    "short_url": "http://prez.ly/pzAd",
    "culture": "nl_BE",
    "language": "NL",
    "subtitle": "\u201cJe moet niet alles geloven wat er in de boekjes staat.\u201d Je hoort het wel eens over iets achterdochtigere lippen rollen. Maar wat Libelle betreft, kan je op beide oren slapen. Alle boekentips, uitstapjes en recepten worden namelijk door de Libelle-redactrices getest voordat ze in het magazine verschijnen. Meteen ook het vertrekpunt voor de nieuwe imagocampagne van Libelle.  ",
    "slug": "libelle-wordt-getest-en-goedgekeurd-door-ldv-united",
    "body": "<p>En tijdens het testen durft er al eens iets mis te lopen, dat hoort er nu eenmaal bij. Maar net daarin toont de redactie van Libelle dag in dag uit haar expertise: door te blijven proberen, bij te sturen en te verfijnen tot het helemaal klopt. Want alleen het beste lees je in Libelle. Die manier van werken zorgt ook voor een sterke wisselwerking met de lezeressen, waardoor inspiratie in twee richtingen stroomt. </p><p>Die dynamiek binnen de Libelle-community vormt de rode draad in de drie spots en printadvertenties, en versterkt het warme gevoel dat Libelle al 80 jaar zo typeert. Samengevat in de nieuwe baseline: &lsquo;Wij zijn Libelle&rsquo;. </p><p><em>&ldquo;Libelle is met meer dan 690.000 lezers veruit het grootste vrouwenmagazine van Vlaanderen.&rdquo;</em>, vertelt Yannick Schoch, creatief directeur bij LDV United. <em>&ldquo;En daar mag het terecht trots op zijn. Jarenlang bouwde het magazine zo aan een trouwe en levendige community die elkaar dagelijks inspireert met tips en verhalen. Na hun 80</em><sup><em>e</em></sup><em> verjaardag was de tijd rijp om dit consequent naar voor te schuiven met deze nieuwe baseline.&rdquo;</em></p><p>Te beginnen dus met deze nieuwe imagocampagne die te zien zal zijn op tv, cinema, in print en online.</p><div id=\"video-dbdb5b1b-90e4-4c37-b114-5e910177ea86\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.338%;\"><iframe data-iframely-url=\"https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fvimeo.com%2F1180779725%23_cb1775564947&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://cdn.iframe.ly/embed.js\" charset=\"utf-8\"></script>\n</div>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/e2c5f917-69d2-423f-bddf-9778dd8b11bf/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/e2c5f917-69d2-423f-bddf-9778dd8b11bf/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/e2c5f917-69d2-423f-bddf-9778dd8b11bf/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-e2c5f917-69d2-423f-bddf-9778dd8b11bf\"\n                data-id=\"e2c5f917-69d2-423f-bddf-9778dd8b11bf\"\n                data-original=\"https://cdn.uc.assets.prezly.com/e2c5f917-69d2-423f-bddf-9778dd8b11bf/-/inline/no/LIB0904_AK_Imagocampagne_CULI.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/e2c5f917-69d2-423f-bddf-9778dd8b11bf/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<div id=\"video-525be39f-b99f-4b19-9a35-fe04e5f9352f\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.338%;\"><iframe data-iframely-url=\"https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fvimeo.com%2F1180779281%23_cb1775564970&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://cdn.iframe.ly/embed.js\" charset=\"utf-8\"></script>\n</div>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/509867d8-31e7-41d7-b38a-f4b2665fdc4c/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/509867d8-31e7-41d7-b38a-f4b2665fdc4c/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/509867d8-31e7-41d7-b38a-f4b2665fdc4c/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-509867d8-31e7-41d7-b38a-f4b2665fdc4c\"\n                data-id=\"509867d8-31e7-41d7-b38a-f4b2665fdc4c\"\n                data-original=\"https://cdn.uc.assets.prezly.com/509867d8-31e7-41d7-b38a-f4b2665fdc4c/-/inline/no/LIB1604_AK_Imagocampagne_LEZEN.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/509867d8-31e7-41d7-b38a-f4b2665fdc4c/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<div id=\"video-b2ac4587-acf0-4ae8-8ebc-1b256c038749\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.338%;\"><iframe data-iframely-url=\"https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fvimeo.com%2F1180779504%23_cb1775564987&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://cdn.iframe.ly/embed.js\" charset=\"utf-8\"></script>\n</div>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/ec606d21-94ca-41f6-a28c-94bde566928f/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-ec606d21-94ca-41f6-a28c-94bde566928f\"\n                data-id=\"ec606d21-94ca-41f6-a28c-94bde566928f\"\n                data-original=\"https://cdn.uc.assets.prezly.com/ec606d21-94ca-41f6-a28c-94bde566928f/-/inline/no/LIB2304_AK_Imagocampagne_PLAYDATE.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/ec606d21-94ca-41f6-a28c-94bde566928f/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p><strong>Credits<br>\u200b</strong>Client: Libelle<br>\u200bClient contact: Margaux Vandamme, Elise De Pauw, Nele Baeyens<br>\u200bAgency: LDV United<br>\u200bCD: Yannick Schoch, Wesley Kuystermans<br>\u200bCreation: Isah Waes, Wout Geysen<br>\u200bAccount team: Elien De Beule, Romy Vierhouten, Oona Callaert<br>\u200bStrategy Director: Dennis Vandewalle, Lorien Verachtert <br>\u200bDesign: Stijn Voeten<br>\u200bPhotography: Cheyenne Dekeyser<br>\u200bFilm production: Caviar<br>\u200bDirector: Donnya Zidan<br>\u200bAudio production: Raygun</p>",
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        {
            "caption": "Libelle Imago '26 - Taart - 30\"",
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