{
    "title": "Nieuwste LDV-campagne voor DASSY is echt de cr\u00e8me de la cr\u00e8me.",
    "modified_at": "2026-05-05 09:31:17",
    "published_at": "2026-05-04 13:30:00",
    "url": "https://ldv-united.prezly.com/nieuwste-ldv-campagne-voor-dassy-is-echt-de-creme-de-la-creme",
    "short_url": "http://prez.ly/XiEd",
    "culture": "nl_BE",
    "language": "NL",
    "slug": "nieuwste-ldv-campagne-voor-dassy-is-echt-de-creme-de-la-creme",
    "body": "<p><strong>DASSY, een Belgische producent van werkkledij, beschikt over een zeer breed gamma aan outfits en accessoires voor professionals. Broeken, jassen en truien, maar ook schoenen en hoofddeksels. Voor elk deel van je lichaam biedt DASSY wel betrouwbare bescherming. Of toch </strong><em><strong>bijna</strong></em><strong> elk deel: de bescherming voor je gezicht ontbreekt. Voor LDV h&eacute;t signaal om ook dat laatste overgebleven stukje op een opvallende manier te coveren.</strong></p><p>&nbsp;</p><p style=\"text-align: left\">Daarom ontwikkelde LDV United samen met DASSY &lsquo;<strong>WorkDay Cream&rsquo;</strong>. Een gezichtscr&egrave;me die helemaal werd gecre&euml;erd om alles te bieden wat een werkende vrouw of man nodig heeft. De cr&egrave;me beschermt tegen de zon, maar net zo goed tegen stof of slechte weersomstandigheden. </p><div id=\"video-58c419a3-8da3-4846-96f8-dc77975c89da\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.338%;\"><iframe data-iframely-url=\"https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fvimeo.com%2F1188079458%3Fshare%3Dcopy%26fl%3Dsv%26fe%3Dci%23_cb1777553574&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://cdn.iframe.ly/embed.js\" charset=\"utf-8\"></script>\n</div><p style=\"text-align: left\">&ldquo;Een dagcr&egrave;me is niet meteen iets dat je associeert met ruwe buitenberoepen of stoere werkkledij&rdquo;, zo vertelt Yannick Schoch, Creatief Directeur bij LDV. &ldquo;Het was voor ons dan ook de ideale manier om de aandacht te trekken in een sector waar grote internationale spelers de plak zwaaien. Aan de cr&egrave;me is trouwens lang gewerkt om de formule helemaal perfect te krijgen. We vonden het belangrijk dat de cr&egrave;me, net als de rest van het gamma van DASSY, ook &eacute;cht zijn belofte waarmaakt. DASSY beschermt je <em>letterlijk</em> van kop tot teen.&rdquo;</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/8151bdec-3b53-43d3-a2d2-08e69de91e39/-/resize/1200x/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-8151bdec-3b53-43d3-a2d2-08e69de91e39\"\n                data-id=\"8151bdec-3b53-43d3-a2d2-08e69de91e39\"\n                data-original=\"https://cdn.uc.assets.prezly.com/8151bdec-3b53-43d3-a2d2-08e69de91e39/-/inline/no/Dassy+Cream+Packshot+stills_03.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/8151bdec-3b53-43d3-a2d2-08e69de91e39/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p style=\"text-align: left\">De cr&egrave;me wordt ingezet als een opvallende DM naar inkopers van doe-het-zelf zaken, dealers en grote spelers uit de sector. Hij wordt verpakt in een luxueuze doos, waar ook meteen de catalogus met de rest van het DASSY gamma inzit. &lsquo;Complete protection&rsquo; in een direct mail, dus. </p><p>&nbsp;</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/9b597091-e93a-4b77-ae75-ca19231ba195/-/resize/1200x/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-9b597091-e93a-4b77-ae75-ca19231ba195\"\n                data-id=\"9b597091-e93a-4b77-ae75-ca19231ba195\"\n                data-original=\"https://cdn.uc.assets.prezly.com/9b597091-e93a-4b77-ae75-ca19231ba195/-/inline/no/Dassy+Cream+Packshot+stills_01.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/9b597091-e93a-4b77-ae75-ca19231ba195/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p><p><strong>Credits<br>\u200b</strong>Client: DASSY</p><p style=\"text-align: left\">\u200bClient Contact: Galia De Fulviis, Pieter Canniere</p><p style=\"text-align: left\">\u200bAgency: LDV United</p><p style=\"text-align: left\">\u200bCD: Yannick Schoch, Wesley Kuystermans</p><p style=\"text-align: left\">\u200bCreation: Dries De Wilde, Willem De Wachter</p><p style=\"text-align: left\">\u200bAccount Team: Tim Janssens, Britt Van Loo</p><p style=\"text-align: left\">\u200bStrategic Director: Dennis Vandewalle</p><p style=\"text-align: left\">\u200bStrategy: Thomas Eyskens</p><p style=\"text-align: left\">\u200bDesign: Stijn Voeten, Jeffrey Uten, Silke Van Ham </p><p style=\"text-align: left\">Motion Design: Stijn Voeten, Mariya Anipreyeva</p><p style=\"text-align: left\">DTP: Sandra Wulffaert</p><p style=\"text-align: left\">Photography: Sander De Geyter</p><p style=\"text-align: left\">Production Manager: May-Britt Verhoeven</p><p style=\"text-align: left\">Production Company: CBcosmetics</p><p>&nbsp;</p>",
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            "caption": "DASSY WorkDay Cream",
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