The screwdriver should be best product of the year, according to Vanden Borre and LDV United.

Is an invention that dates back to 1932 about to be named Product of the Year in 2023? Vanden Borre certainly hopes so. And they certainly make a strong case. After all, screws are indispensable in our modern world. Just look around you: they are literally everywhere. From your convection oven to your dryer, they hold all the parts together - and by extension our whole world. Amazing. But there is another product that is even more brilliant: the screwdriver. Thanks to the screwdriver Vanden Borre’s technicians can open and repair defective devices. And repairs are often more sustainable than replacement.

Elke De Vuyst, marketing manager at Vanden Borre:

“For many years, Vanden Borre’s repairmen have been crisscrossing the country - screwdriver in hand. Every year they save some 65,000 appliances from the rubbish pile. Within the Sustainability pillar of our Contract of Trust, we are fully committed to extending the life of our electrical appliances. The work that our technicians do with their screwdrivers on a daily basis really does make all the difference.”

This means the screwdriver is the ultimate symbol of sustainability. That is why Vanden Borre is launching a major election campaign. Because if there is one competition where all of us together elect the Product of the Year then surely there can only be one winner? Let’s finally give the screwdriver the credit it so richly deserves and give it your vote. Go to vandenborre.be or besteproductvanhetjaar.be.

The campaign was conceived by LDV United. The visuals and videos are the work of Digital Golem, all audio comes courtesy of Sonhouse and Bepublic handles the PR together with Yapado, who take care of the influencer side of things.

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​Credits:

Client: Vanden Borre

Client Contact: Elke De Vuyst, Caroline Petit

Agency: LDV United

CD: Stef Selfslagh, Dries De bruyn

Creative team: Dries De Wilde, Willem De Wachter

Account team: Florence Vercammen, Romy Vierhouten, Tom Thijs

Strategy: Lorien Verachtert, Floris Adriaenssens

Design: Roel Craen, Stijn Voeten, Sandra Wulffaert

3D agency: Digital Golem

Sound studio: Sonhouse

PR agency: Bepublic & Yapado